4 Best Practices To Be Successful With Social Sale

Best Practices To Be Successful With Social Sale

While decision-makers and buyers, whether consumers or professionals, are increasingly using social networks and the recommendations of those around them to make their purchasing decisions, mastering social sales is becoming more and more essential for the representatives. Be careful, when I talk about social sales, I’m not talking relational sales . This second approach rarely allows full value to be sold, and the representatives who adopt it are often limited to serving their existing customers without necessarily generating new sales. On the other hand, social sales can be placed upstream of a consultative selling…

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