E-Commerce: Changes in Purchases and Buyers

E-commerce changes in purchases and buyers

Everything is bathed for e-commerce.

The figures published regularly by the FEVAD (Federation of E-commerce and Distance Selling confirm this.

With 230 million transactions on the Internet, this is an increase of 21% compared to the previous year. M-commerce (purchases on smartphones) recorded a 38% increase in transactions. By the end of 2016, E-commerce will generate some 70 billion euros of sales.

With a sharp increase in the number of transactions (+ 21%) and an increase in m-commerce (+ 38%), e-commerce continues to develop in France and is expected to generate some 70 billion euros ‘here the end of the year. End-of-year purchases boosted the figure which was already in the second quarter of more than € 17 billion.

What is especially interesting beyond the simple turnover is the progression of cyber-buyers. They were 1.3 million more than last year.More online shoppers also rhyme with increasing active merchant sites. There were nearly 22,000 more than last year (+ 13%) and today there are nearly 200,000.

That sounds a lot, but there is still room for improvement. All sectors are progressing. Whether they are products or services, all of them are experiencing an increase in turnover that would like to know the traditional businesses. Fashion remains a sure bet with 48% of cyber  buyers who have made at least one purchase per quarter. Travel and cultural products that are often impulse buys are holding up well, but everyday products carve a large share. That is for the turnover. That’s the economy.

What if we were interested in those who buy?

In 10 years, the number of e-buyers has multiplied by 3. 12 million in 2005 and more than 36 million by the end of 2015. But beyond the numbers of purchases and buyers, sustainable development of trade.

Small robot portrait of these E-Buyers.

The company LK Conseil has realized a very interesting study on who are these buyers online or on mobile who take out their bank card more and more frequently to carry out their purchases through these biases. With the development of smartphones, online offers and increased security of payments, the figures of the traditional trade are completely changed. Today, the gap between generations of buyers is reduced even if the typical profile of an online buyer is rather young, graduate, urban and of course very connected, whatever the medium: computer, tablet or smartphone. Purchasing behaviors evolve with the possibility of inquiring before on the internet, consult opinions, but also share his opinion on social networks. Let him be happy … or not!

The gender gap is relatively low. Both love to buy on the internet. And do it regularly while passing from one support to another (computer, tablet, smartphone)

If the proportion of E-buyers is more urban, the phenomenon wins the campaigns. With the development of offers, it is a safe bet that this will gradually balance. Even if the traditional trade is not dead, it must adapt to the behaviors and expectations of consumers. An excellent opportunity to learn the winning e-commerce strategies of today and tomorrow.

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