In past few years, companies have turned their focus towards social media and content marketing as the platform became the source which helps in gaining broader audience. With the advancement in the technology, social media found its way in everyone’s life.
Apps made access to social media platforms lot more easier and engaging. The big platforms like facebook, twitter, instagram done some huge changes which are helping in boosting up the companies marketing strategy.
With these notable changes, the chances of social media becoming a mainstream technology for marketing is high. The businesses are expecting much better growth this year due to the advancement which is happening frequently on these platforms.
Let’s have a look at some tips that will help you to improve the social media content marketing strategy in 2018 :-
Engage your audience
Social media marketing technique is in use form past several years. People have now got the idea how it works and what are the ways through which companies attract the audience. Now, they do not want a traditional content with the same old technique. Engagement is the key through which you can retain the customers for long amount of time with you. It would be your mistake to focus more on growing audience instead of engaging with the loyal followers. 2018 will be the year where you have to put forward a personalized approach for much better results.
Go beyond the traditional platforms
Facebook, instagram is no doubt a huge platforms which are consistently providing a great result to companies. Still, now it’s time to go beyond those platforms and start marketing on more personalised social apps like whatsapp, kik and snapchat. Send them promotional messages and offers to grow the trust and confidence of public on your company positively.
Use various of content formats
In order to make your reach broader, you must be able to design the content in various of formats for different kind of buyers. The target audience is same but the perspective of buying can vary from person to person. Companies are now using more than 5 or 6 types of content format to pull the audience by offering them everytime a different approach. Here is the list of formats that are in trend and proving to be effective :-
- Guest blogs
- Social media content
- Email news-settler
- Webinars .
Produce fresh content
According to some of the great social media experts, it has been noticed that one of the best way to stay on top in the marketing in 2018 will be the originality of the content. Try to create new and refreshing content without getting any kind of idea from similar type of published content or minded like people.
Use your brains and design a unique content with the refreshing perspective of your own. People find those content interesting which has some new to offer. Try to be different from the market as much as possible.
Implement all the techniques i have mentioned above carefully, don’t forget to keep a track on all the strategies you are implementing. It will help you in improving the marketing strategies next time.